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Ruben Gonzalez

the Luge Man

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The Neuroscience of Success

Remember what happened the last time you bought a new car? Didnít it seem like everyone was suddenly driving the same make, model, and even color car you had just bought? You know why that happened? Because buying a car was an emotional experience that caused your brain to start focusing on that model and color car.

Once you understand exactly how the brain works, you will be able to condition it to focus on reaching your dreams.

Ninety-eight percent of everything scientists know about the brain has been discovered since 1996. So even though I have degrees in biology and chemistry, I had to do some heavy research to be able to give you the latest findings that will help you reach your goals.

The latest findings scientifically prove that by regularly writing your goals down, visualizing your intended result, and passionately saying affirmations you actually physically change your brainís neurons and hard-wire your subconscious mind to focus like a guided missile on reaching your dreams and goals.

I love the fact that modern science has finally proven what successful athletes and entrepreneurs have known all along. That there are ways we can change ourselves to become the type of person capable of achieving our dreams.

This means that no matter how bleak you past has been, you can make a choice to have an unbelievably successful future because if we can change the wiring in our brain, the past does not have to equal the future.

If you are not into science and if you already buy into these findings and if you are already living the life of your dreams, donít read any further. But if you really want to understand the nuts and bolts of how your mind works and how you can program it to work for you, read onÖ


How to use your subconscious mind to win moreÖ

At the base of the brain, where it connects with the spinal cord is a region called the Reticular Activation System (RAS).

The RAS acts like a filter that decides which thoughts to focus on at any one time. We need this filter system because every second, there are about 8 million bits of information (subconsciously) flowing through our brain. There has to be a way to filter out the noise!

The RAS decides which messages will arrive at the brain. Once a message gets past the RAS filter and enters the cerebrum, it can turn into conscious thoughts, emotions, or both.

Even though the cerebrum is the center of thought, it will not respond to a message unless the RAS allows it. The RAS is like Google Ė there are millions of websites out there, but you filter out the ones you are not interested in simply by typing a keyword.

You can think of the RAS as the brainís gatekeeper to conscious thought. Itís critical to your future that you learn how to get messages past the gatekeeper.

So what causes some of the messages to get through the RAS and others to get blocked out?

Whatever is important to you at the time and whatever you are currently focusing on gets through. If your focus is to buy a house in the Rockies, your RAS will automatically filter in thoughts that will help you get that house Ė people who might help you, opportunities to make it happen, or resources that you might need.

What that means is that the more you keep your goals ďtop of mind,Ē the more your subconscious mind will work to reach them.

Thatís why writing your goals down every day, visualizing your intended outcome, and regularly saying affirmations is so important! Because doing those things help you focus your subconscious mind on whatís important to you.

Visualization taps into the creative powers of the subconscious mind. It gets the subconscious mind working 24/7 on helping you reach your goals.

Unless you visualize, you miss out on resources that are available to help you out. And by the way, five sixths of your thoughts are subconscious thoughts. You donít want to ignore five sixths of your resources, do you?

If you want massive success, you need to learn how to get your subconscious mind to work for you. Visualization focuses your subconscious mind to look for those resources. It draws you to the people, resources, and opportunities that will help you reach your goals.

That is also why you need to trust your hunches, your gut feelings, and your intuition. Whenever you get a hunch, what has actually happened is that your subconscious has just detected that your outside circumstances are favorable to take action. The sum total of your subconscious memory has spotted an opportunity favorable to you. Donít ignore your intuition or gut feelings!

Once you learn how to learn how to get your subconscious mind working for you, your life will start changing dramatically. Youíll find yourself waking up in the morning filled with great ideas that will help you reach your goals. Youíll start meeting people that can help you realize your dreams. Youíll be like a magnet that attracts favorable conditions. People will start saying you are lucky!


Did you know that you can actually physically change your brain cells to help you realize your dreams?

Whenever you repeat an affirmation or visualize something using a lot of passion and emotion, new neural pathways are formed. Intense emotional experiences actually stimulate the growth of additional spiny protuberances on the dendrites of brain neurons, which result in more neural connections and stronger memory and retention of that thought.

Thatís why people can remember what they were doing when JFK was shot, when the Challenger exploded, and on 9/11. Because those events were so emotionally charged, that new mental pathways were created.

You want to create strong mental pathways that will help you realize your dreams. Doing so will turn you into a dream realizing machine! What you think about and act upon  comes about.

But focus is the key.

If you focus on only one goal and donít quit, you have a 95% chance of achieving it. If you focus on two goals, your chances drop to 65%. Focus on three, and youíre down to 25%. See why itís critical to be single-minded?


Would you like to believe more in yourself?

Beliefs are developed in the subconscious mind. If you donít believe you can succeed, you need to change those beliefs by programming your subconscious mind.

The newest brain research shows that passionately repeating the same statements over and over forms new neural pathways that can eventually fire as ďbelief,Ē and when this belief fires, it triggers you to take the actions that will help you reach your dreams.

This is why your self talk and who you associate with are so crucial to your success. What you say to yourself and who you hang around with will determine what kind of neural pathways you are developing.

What kind of neural pathways are you making? Will they lead you to success or to failure? Itís all up to youÖ

So get started right now. Schedule time daily to write your goals, to vividly imagine what success will be like for you, to get in front of a mirror and passionately tell yourself that you WILL MAKE YOUR DREAMS COME TRUE! And you will!


Three-time Olympian Ruben Gonzalez is the author of The Courage to Succeed. Ruben speaks to audiences all over the world on what it takes to win more personally and professionally.













Olympic Motivational Speaker

Ruben Gonzalez

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