Gracen and Brian Tracy


Gracen and his report on Brian Tracy’s latest book…

This morning I told Gracen that I would give him $10.00 if he read Brian Tracy’s latest book “Bull’s Eye: The Power of Focus” and write a short report on what he had learned.

Gracen took me up on the opportunity to make a quick ten dollar bill.

Here’s his report…

Brian Tracy’s Bull’s Eye

1. Clarity + Focus + Concentration = Results
Clarity + Concentration = Progress

2. You can’t hit a target you can’t see. You have to know what you want and have a goal before you can go for it.

3. You have to get a trainer or coach of some kind before you can progress.

4. You don’t have to have skill to be great a something. In a competition, if the student has more clarity and focus than his teacher who has more skill, the student will win.

5. Practice CANEI, Continuous And Never-Ending Improvement.

6.To teach you have to learn. Don’t be a hard-head, learn while you teach.

7.Large things come from small things. When there is an opportunity, no matter how small it may seem, jump on it. It could be deceivingly large.

8. Lots of tragedies are blessings under cover. Say you total your car one day, you might be able to find your dream car for very cheap.


Good job Gracen!

My Mom Taught Me How to Dream Big


When I was a kid, my Mom would tell me stories about how we were a family of dreamers. A family of people that were willing to give up something good today in order to get something better in the future. And by telling me these stories over and over again, I started to believe that I could realize my dreams as well.

Here are some of the stories Mom would tell me…

My great-grandparents lived in Torino, Italy. Around the turn of the century they decided to leave everything behind and move to Argentina in order to find more opportunity. They settled in Argentina, learned how to speak Spanish, and started a dairy cattle business in a small town in central Argentina.

My grandmother grew up in a very small town in Argentina where everyone thought they had only two career options: working at the dairy bottling factory, or working at the farm raising milk cows. Grandma was more adventurous. Rather than stay in her native town, Grandma took a chance, moved to a big city, married a restaurateur, and lived a much more interesting life than the rest of her family and friends who stayed in the dairy town all their life.

My dad was a chemical engineer in a small oil town. In 1968, when economic conditions started to worsen in Argentina, rather than stay there, he took a chance and moved with my mom, my brother, and I to the U.S. Leaving his friends and family in search for more opportunity was a risky and scary move, especially since he didn’t speak much English back then, but in the long run it really paid off.

I’m amazed when people ask me how someone from hot and humid Houston can compete in the luge. It’s really pretty simple. I came to the realization that what city I live in has NOTHING to do with what sport I can compete in. When the first cold front hits Houston, I fly out to the luge tracks. The luge tracks have never come or will never come to me.

Start looking outside your immediate surroundings for ways to realize your dream. Don’t limit your options to what’s obvious. Get a little creative, take a chance, and do something different. Chase your dream. Your dream will not land on your lap. You have to go out and get it. When you start getting bold and unconventional, your life will become an adventure and you’ll be a lot more successful.


Olympic Caliber Customer Service


The Salt Lake City Olympic Volunteers were the best ever.


People remember how you make them feel. If you make them feel special they will never forget you.

Out of the four Winter Olympics I competed in, the Salt Lake City Olympics were the best. Most athletes that competed in the Salt Lake City Olympics will tell you they agree.

Why were the 2002 Winter Olympics the best?

Because of the 15,000 volunteers that made us feel so welcome and so special.

The volunteers are the lifeblood of the Olympics. They have many different roles – from transporting athletes, serving meals, medical help, welcoming athletes, etc.

The Salt Lake City volunteers were the best trained ever. They would always ask us “How is your Olympic experience?”

That was a great question to ask. Asking that question did two things:

First, it was an open-ended way to ask us how everything was going and
Second, it helped them focus on delivering a great Olympic experience.

I remember gathering with other athletes at the Olympic Village coffee shop and trying to think about what the Volunteers could have done better. We could’t think of anything.

In fact, someone jokingly said that if you kicked a volunteer in the shin, the volunteer would probably thank you for an Olympic bruise. They were THAT nice.

The volunteers made a huge difference. They make us all remember the Salt Lake City Olympics as the best ever.

What are you doing to help your clients, your co-workers, your friends and family feel special?

It doesn’t take much. Just a genuine desire to help improve their experience. A genuine desire to make them feel special. Do that, and people will never forget you.


Make it an Olympic Day!

Ruben Gonzalez 


Go for the NO


I’ve always loved the phone and the great things you can do with it.

I’ve always loved the excitement of the hunt. Not hunting with a rifle, hunting with a telephone. This love of cold-calling has served me well in both personally and in business. It’s helped me make friends and discover great opportunities.

When I was a teen I read Dale Carnegie’s “How to Win Friends and Influence People.” I learned a great phrase there that I’ve used countless times. “I wonder if you would help me out?” There is magic in those words.

Whenever I want to get something done, I can pick up the phone and ask somebody to help me. Most people want to be helpful. All you have to do is ask. And what if they say no? Then call somebody else. No big deal. Just go for the “No” and you’ll find the yeses.

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Making Friendlies

Olympic motivational speaker Ruben Gonzalez

In Lake Tahoe after a Presentation

I spend a lot of time in airplanes. A couple of times a year something happens that makes me feel the pilot is pretty cool. Instead of staying in the cockpit, the pilot will step outside, grab a mike and introduce himself to the passengers. Sometimes they will walk down the aisle and personally say hello to some of the passengers. That always makes me feel good about the pilot. Makes me feel he’s a cool guy.

Whenever possible, a few minutes before speaking for an audience, I do the same thing. I take 3-5 minutes to walk across the tables closest to the stage and I introduce myself to the people at the tables. All I say is something like, “Hi guys, just wanted to introduce myself. I’ll be speaking for you all in a few minutes and we’re going to have a great time. Glad you’re here.”

People love it. I’m sure the feel just like I feel when a pilot personally introduces himself on a plane.

The Benefit?

It’s huge. I get better response from the crowd. And if the audience is a tough one, I can just make eye at the people in the front row and they flash these huge smiles which energize me.

And by the way, if there is someone in the front row who does not show any emotion and has his arms crossed and a frown on his face, I pretend they are not there. I focus on my “friendlies.” Who knows? maybe he just had a big argument with his wife.

What about the lady right in the middle of the front row who can barely keep her eyes open? I don’t focus on her either. Maybe last night her baby had a high fever and she didn’t get any sleep.

So make a few friends before your presentation and don’t focus on the people who are sleeping of frowning.

Keep it simple and you’ll have more fun.


Ruben Gonzalez