Want to Build a Business? Read this book.


I have a new favorite book.

Me, Inc. by Gene Simmons, co-founder of the KISS rock band.

Hard hitting, chock-full of great advice, a book anyone who would like to start a business needs to read. I’m not even a KISS fan. In fact I had to go to YouTube to see what hits KISS even had.

My brother, who’s a business owner, knew I had a road trip coming up and he encouraged me to listen to the audio book (read by Gene Simmons) while I drove.

Boy am I glad I did. Every student and adult that thinks they may want to some day own their own business needs to read Me, Inc. I intend to have my kids read it and write a book report.


Here’s the official information from Me, Inc.’s Amazon page:

The fact that KISS is one of the most successful rock bands in the world is no accident. From the beginning Gene Simmons and Paul Stanley had a clear-cut vision of what they wanted to do and how they wanted to operate KISS as a business well before they ever first took the stage. Since deciding with Paul to manage the band themselves, Simmons has proved himself to be a formidable businessman, having sold over 100 million CDs and DVDs worldwide, overseen over 3,000 licensed merchandise items, and starred in the longest running celebrity reality show to date. More impressive is that he handles all of his business ventures on his own—no personal assistant, few handlers, and as little red tape as possible.

In Me, Inc., Simmons shares a lifetime of field-tested and hard-won business advice that will provide readers with the tools needed to build a solid business strategy, harness the countless tools available in the digital age, network like hell, and be the architect for the business entity that is you. Inspired by The Art of War, the book dispenses Simmons’ in-depth insights via thirteen specific principles for success based on his own experience, triumphs, and instructional failures in business—from finding the confidence within yourself that’s necessary to get started, to surrounding yourself with the right people to partner with and learn from, to knowing when to pull the plug and when to double-down. These thirteen principles are a skeleton key into a world of success, freedom, peace of mind and, most importantly, financial success.


Get it, read it, and most importantly, pick the tips that resonate with you and implement the heck out of them.


Ruben Gonzalez – www.FourWinterGames.com

Olympian, Speaker, Author,


The Cellist of Sarajevo

The Cellist of Sarajevo

 The Cellist of Sarajevo, by Steven Galloway

I just finished reading “The Cellist of Sarajevo.” A hauntingly powerful book that looks at the siege of Sarajevo through the eyes of four people. I could not recommend this book more highly. It ‘s about resilience and the power of the human spirit when faced with incredibly difficult challenges.

This book brought a lot of memories because in the late 80s we used to train at the luge track in Sarajevo. We spent several weeks in this beautiful city and got to make friends with the special people who live there.

The 4 year long siege was the longest siege of a city in modern times. Thousands of people died and the city was destroyed. The old luge track never reopened. Today it’s covered with graffiti.

One day I hope to visit this beautiful city again.

sarajevo track 1

 Walking the Sarajevo track in the late 80s

We walk the track with coach to lay out a game plan on how we will drive the course in training. At the time, the Sarajevo track was the fastest in the world. After a week of training in Sarajevo, when you luged to any other track it felt like you were going in slow motion. It felt like you had lots of time to think. Unfortunately, the feeling went away after a few days.


sarajevo track 2

 The Olympic luge track today


Olympic Motivational Speaker Ruben Gonzalez

“The Go Giver” is a Terrific Book


This book is a terrific read

I got to share the stage with Bob Burg last year and he was kind enough to give me a copy of his book “The Go Giver.” Even though it’s only 130 pages long, I just got around to reading it in the plane on the way to Mexico.

It was so good that I plan on reading it again on the way back.

This is the story of a young sales guy who gets mentored by a successful business veteran and the veteran’s friends.

The young man learns about value, influence, leadership, and how to increase his income long term.

I’m not going to spoil the whole book in this review but I do want to touch on how to increase your income.

Your income is determined by how many people you serve and how well you serve them. First work on serving people well, then find ways of serving more people.

Read this book. You’ll be glad you did.


Olympic Motivational Speaker Ruben Gonzalez



Wild At Heart

I just read “Wild at Heart” by John Eldredge. Here are some notes I took from it:

Adventure, with all its danger and wildness, is a deeply spiritual longing written into the soul of men.

What makes you come alive? What stirs your soul? What is the secret longing in your heart? That’s what you’re here for. If you could do what you’ve always wanted to do, what would it be?

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