Tribal Leadership



I’m reading a terrific book called “Tribal Leadership.”

It’s about moving people in organizations from a “Me” mentality to a “We” mentality.

It explains how people that focus on personal achievements don’t build legacy. Only people that focus on things bigger than themselves build legacy. Counterintuitive but true.

It’s made me realize that all the “cool” stuff I got to do (Olympics, adventure travel, etc.) was just school for learning the principles of success.

Once I shifted gears and started sharing the principles through my books, posts and presentations – once I shifted my focus on helping others succeed – THATS when I can create something bigger than myself and leave a legacy through the ripple effect created by the people who apply what I teach.

It turns out that the best and most effective organizations (business, non-profit, schools, etc.) have moved their people to sincerely thinking about what’s best for the team and by doing so they thrive and everyone feels better and have more fun.

Great read wether you are the CEO of a multinational corporation or a sole practitioner like myself.


Make it an Olympic day!

Ruben Gonzalez –

The Power of Selfless Teamwork

Despite the fact that I wasn’t fast, and I was just an average athlete, I got to play NCAA Division I soccer in college for Houston Baptist University.

The other players on the team were so talented, that I knew that no matter how hard I worked, I probably would not get to play much. It didn’t matter. I just wanted to be on the team. I decided to let my work ethic become an example to the team. That would be my contribution. I worked harder than I ever had in my life. And Coach just kept me on the team because I inspired the other players to practice harder!

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Team Up With Winners

My Dad always encouraged me to surround myself with winners. Dad would say, “You need to hang around people you have respect for, not people you have influence over.”

“If all you ever do is hang around people you have influence over, you’re like the big fish in the small pond. Sure it feels good – you’re the big shot. But since no one is pushing you, since no one is challenging you, you never get any better.”

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Build a Support Team

Find a coach or mentor who has fruit on the trees. Someone who has already done what you want to do. My coach is a four-time Olympian and  a three-time World Champion in the luge. I trust him and follow his instructions.

The first thing I do after stepping off my sled at the end of a luge run is to pick up a walkie talkie ant talk to coach. No matter how bad the run was, in 30 seconds coach refocuses me.

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